HP Instant Ink Program. Learn more
In 2013 HP launched the HP instant ink program. What is it? Well quite simply it’s a subscription service that allows printer ink to be delivered to your door for what appears to be a very attractive rate on the face of it. In addition, HP claims that it will save consumers up to 50% on printer ink. Is it really too good to be true? Well, like anything in life, it depends on you. Let’s start at the 50% savings claim. According to HP, this is based on the cost of a 12 month HP instant ink service plan compared against the cost-per-page of the majority of colour inkjet printers as reported by the OEM’s (original equipment manufacturers). In addition, the savings are only realized provided the user never exceeds the monthly per-page allotment. Hmm, that’s interesting and hopefully you picked up on it. Put another way: if you currently use only OEM printer ink cartridges and you will never exceed the per-page allotment, you will save money. In a strange way this is similar to a vacation property timeshare. You have an annual maintenance fee on your ink cartridge and for that privilege you are locked into that […]